Niku Rug

Niku Rug is our contribution to the Architecture for Dogs exhibition, curated by Kenya Hara. Designed for the Labrador Retriever, the rug responds to the breed’s loyalty, sociability, and need for close contact with its owner.

Shaped like a cut of meat niku meaning “meat” in Japanese the rug is a woolen, DIY pad featuring marbled patterns in three colors to mimic the look of real meat. Offered in three sizes, it adapts as the dog grows from puppy to adult. Unlike fixed dog kennels, Niku Rug is mobile and can be placed throughout the home, reinforcing Labrador’s role as a close family companion.

The design combines function and humor, transforming everyday pet furniture into a playful architectural object. It reflects MAD's interest in scale, material, and the emotional bond between living beings and space.